
You will catch fish on just about any $6 - $10 mass produced lure you toss. That does not mean they are the right tool for the job. When I paint my lures I make sure to put every ounce of my fishing passion into them. As I paint I am setting the hook, testing the cranks, scooping the fish, and thinking about everything I do to get more fish into the boat. This is all transferred into my custom paint jobs to bring you the best baits.
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My custom painted lures will fill holes in your box that mass produced lures just can't! I have a much wider variety of colors and more importantly I can customize a pattern that is much more region specific or maybe even lake specific. Where a mass produced crank will offer a few craw colors, I have 100's of fish smashing colors & patterns. I am not only an avid angler but also an artist. I paint my lures by hand at such a high level of detail that the big manufacturers can't come close.
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What does that mean for you?
It means I design custom patterns for you to trigger that big bite. My baits have more contrasting colors and patterns and are painted in such a way the fish just can't get enough. I love what I do and it shows.
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Why do my baits cost more?
I work closely with my suppliers and only deal with 2 that have the best quality blanks on the market. I have worked closely with 3-D printers and Industrial designers so I have a pretty good understanding with the process and how the blanks are made. I use these blanks and test multiples before even painting them to make sure they will hold up. I use the highest quality paints and finish with auto body grade clear coats. Tried, True and Tested. These lures take a beating and catch BIG fish.
Why buy Lou's Lures®? Because they speak bass!










































































A Brand by a Fisherman, For a Fisherman!


